It helps find the optimal voice, tone and messaging to boost conversions. If you happen to live in an area where a content strategy meetup doesn’t yet exist, now’s the time to start! Be sure to continue with our Beginner’s Guide to Information Architecture, and our Beginner’s Guide to Interaction Design. So, while the list below is indicative of the tools that a strategist might use, they’re by no means prescriptive. For others, it might get as granular as content elements, such as text paragraphs, images, videos, and PDFs. Having a plan that creates a bridge between user needs and business goals is essential, not only from the content perspective but also for the UX and design team. Sara Wachter Boettcher tackles the tough topics in this book about devices, channels, and the future of content. In fact, UX design and content strategy are actually far more related than you might imagine. If they simply complete the template, there’s a good likelihood it will be used as expected. We used to design the way we thought was cool and the more extraordinary solutions were created the better. Content strategy resources One of those things is consistency. For some, the “content strategy” is the whole process. When she’s not training in-house teams, facilitating workshops, or working on projects, she’s speaking at conferences or writing about content strategy, Noz Urbina explains omni-channel publishing, Content Strategy: Connecting the dots between business, brand, and benefits, Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, The Digital Crown: Winning at Content on the Web, Letting Go of the Words: Writing Web Content that Works, Content Everywhere: Strategy and Structure for Future-Ready Content, Beginner’s Guide to Information Architecture, How to Sell Content Strategy to Management. The book goes over how to do content strategy in general, and how to do it well. The answer? Treat it as a proof of concept. Though user experience and content strategy seem to have similar goals there is too much conflict when it comes to the actual execution. Create an amazing static website in minutes and export ready-to-use template. A simple tool to create emails and newsletters. Includes more than 100 components to help you create custom emails templates faster than ever before. The Elements of Content Strategy, by Erin Kissane The User Experience Professionals Association may not sound content-specific, but that doesn’t make it any less of an association for content strategists! In Content Strategy at Work, Margot Bloomstein deals with the day-to-day. The content audit can then be repurposed as a report with prioritized pages to create, edit, retire, or migrate to a new CMS, all depending on the project. Her many well-informed and educational content strategy presentations include, Sara Wachter-Boettcher is a content strategy consultant, author, and editor based out of Philadelphia. What is more important: User experience or content? How to create and manage content for high-end websites. There are many types of content audits, and the right one to perform depends on the goal. It is a relatively new discipline and there is plenty of debates on whether there is a need for the title of content strategist at all, but just like any other profession, it takes time to fully outline the key responsibilities and benefits of having one. Content strategy in UX design Relation between Content Strategy and UX. Ideally, such brainstorming sessions will help create a clear vision of the product both from UX and content perspective. For some projects, the content is listed as pages. , Copyright © 2010-2020. While they approach this matter differently, content strategists and UX writers seek to place a user’s interests at the centre of their projects. Content Strategy. Any one would be a valuable addition to a content strategist’s bookshelf. Students will focus on content strategy made up of taxonomy, information architecture, UX writing, machine learning, and artificial intelligence. The distance between print and the web, when it comes to a publication process, isn’t all that vast. UX Content Strategist, UX Pin Design has to work hard to help the narrative of your content play out. Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. If content is king, then content strategy is the king-maker. (Often this is the case for planning marketing content, ie blog posts, social media, videos etc.) That means everything in this guide, and the tasks are creating a content audit, messaging guidelines, governance, content mapping, etc. This year, I’ve gotten into some really fantastic podcasts in the content strategy and UX space. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives. All Rights Reserved. The tool is intended to help organise and produce content before publication. Helped B2B and B2C clients with their overall marketing strategy, content marketing, and automation needs. Content strategy. We’re happy to publish useful articles and tutorials related to web design. The conference avoids taking on specific themes or forcing talks into tracks, preferring instead to focus on the state of content strategy and the most up-to-date topics at any given time. User experience is basically everything that users feel or think while interacting with a product, which doesn’t necessarily need to be a digital one. For example, the content in your app will be a part of your content strategy while still being a part of UX writing. Content management systems are everywhere. User experience is a broad category, which encompasses every aspect of the product from as small as button design and caption up to navigation, information architecture or an e-commerce checkout process. But what’s the point of it all? We pinky swear to not spam you. A content strategist’s tasks include conducting content audits, CMS research, content mapping, creating voice and tone guidelines, and of course developing content strategies. Every content strategist’s version of a content strategy takes on a different form. Information architecture is a field of its own, and we’ve written a Complete Beginner’s Guide to explain its many intricacies. More information available at: https://uxpa.org/. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. There are often battles between UX and content management teams, especially when it comes to design process. Though it originated in Hawaii (hence the name), LavaCon moves each year to a new location, and each year it seems to be growing, offering more tracks, more speakers, and more opportunities to learn. Even experienced content strategists will learn something new in this guide, since we can all do with a reminder of the basics. Sometimes even two extra words can distort a design and changing the wording for the sake of design may ruin the desired effect of the message as whole. Content Everywhere: Strategy and Structure for Future-Ready Content, by Sara Wachter-Boettcher It’s also the process that plans ahead for content that needs to appear in multiple places, sometimes at specific times, so that information can be personalized be audience. Content Strategy Interviews hosted by Larry Swanson The Content Strategy Alliance (CSA) formed in 2014 to define a vision and an organizational model for content strategists. And, of course, all that messy editorial planning and workflow stuff tends to continue long after interface design and front-end development are complete. It’s not sexy, but it’s true. Content Strategy at Work uses a mix of case studies and practical advice to help any organization benefit from content strategy. Content strategists are always discussing better ways to get valuable content from their clients to their audience. Information architecture focuses on organizing content so that it is easily accessible by the user. To be fair, there is no one Meetup group. Content strategy lays out the materials and basic layout for the “house” so UX can take over in the next stage. Typically, these guidelines outline the goals of the product, any market research that influences the decisions, and connects the brand voice to visual brand elements. Subscribe now to receive discounts, news, and updates. CS is technically not a part of UX but it has a direct impact on the end... Best practices for meaningful content. Content strategy focuses on the planning, creation, delivery, and governance of content. This is the realization of one of the principles of Google, according to which it is necessary to focus on the user, and all the other components of the mosaic of successful product promotion will take their places by themselves. But none of those is going to build a successful business, if we do not have amazing content to power the overall user experience. Before writing a word, content strategists outline the brand’s message, and the organization’s goals. Read some of … Content Strategy and UX Writing Produce User-Centered Products. The same can and should be applied to the content we deliver. These are just a few of the influential and informative people who work in-house and out of agencies, as freelancers and consultants. She both explains the problem in an easy to understand format, and talks through some of the ways content strategists can make the overwhelming world of omnichannel content into a manageable project. Or even worse, trying to figure out which came first — the chicken or the egg? Content strategy plans for valuable, findable, meaningful content. We’ve recently updated two other Beginner’s Guides. This website design and code was built using our tools. As Kristina Halvorson further explains it in her book “Content Strategy for the Web”: “It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about.”. Sometimes, the role of the UX writer includes creating or revising the content strategy. Earn 25% commission on affiliate sales. UXPA has chapters in nearly every major city across the United States, and many internationally. The role of the content strategist can be a bit more broad, again depending on who you ask. User experience is all about creating sleek and seamless user flow and keeping user interfaces clear, but delightful. We know, content strategy is most definitely NOT content marketing! In addition, a subset of marketing is editorial and publication planning. But if they label on the template “this image needs to show the exact product, so that the call to action is contextually accurate” then they can ensure it. Previous article Driving Value as a Tiny UX Content Team: How We Spend Content Strategy Resources Wisely August 7, 2020. But as the web evolved and competition intensified, web developers had to change their strategy for a more user-centered design putting the focus on the user needs and expectations. He has written five books on how the Web has facilitated the rise of customer power, including, Karen McGrane is a user experience professional, content strategist, information architect, and interaction designer. Content + UX is managed by Jess Sand, with help from an amazing team of volunteer admins: Jess H., Sara B., Clay D., Kenneth Y., Amanda M., and Michael Metts. Firstly, I believe that UX and content strategy aren’t separate fields, they are inter-related and need each other to generate the ‘perfect’ marriage (ideally) between content and context. Although the authors are listed as Scott Abel and Rahel Ann Bailie, those two would be better termed the organizers of this book. That depends on the content strategy. But their job is not to create, for that they rely on other professionals. UX Booth is trusted by over 100,000 user experience professionals. The words used in those strategies help to draw people to your product. But for a content strategist, content begins with defining requirements, and identifying user needs. But for others, creating a core content strategy is also a task in and of itself (a bit meta!). Of course, it’s clear that content strategy is more than just copy (otherwise we’d call it copy strategy), but in this book Ginny Redish gives insights into how to use other content types to best communicate with end users. 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